Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most effective business asset. There is a very common misconception that registering a company, purchasing the fields and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from using your brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of your business’ offerings provides the legal specifics of a security program. It is important that the range of goods and/or services that the organization produces is correctly classified into one of the 45 separate categories in existence.

It is important to focus on that trademark status objected applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the company and business conception within australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be keyed in.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the most of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval in order to the exclusive user of the specified trademark for the plethora of goods and services went for under the application.

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